Black is the new silver

23 October 2007

  • Black will be most popular colour by 2010
  • Previous choice of silver is declining in popularity
  • Buyers warned of visibility concerns


Latest figures suggest black is set to overtake silver as the most popular car colour – and the change could affect used car values.

Society of Motor Manufacturers and Traders (SMMT) figures show that in 2006, black moved from third to second in the most popular colour league, with 22% of motorists choosing it rather than 20% in 2005.

Silver, while still the nation's favourite car colour, decreased in popularity. It was chosen by 29% of drivers in 2006, compared with 31% in 2005.

Now a survey of 4000 motorists has revealed that 30% of motorists would chose black if they bought a new car tomorrow, 27% silver and 17% blue.

As a result, analysts are predicting that black will become the most popular car colour by 2010, with prices of used black cars rising as a result.

However, buyers of black cars are being urged to carefully consider their options, with studies suggesting that it can be a more dangerous car colour than silver as it is less visible.

It's not all black and white, though
At the recent Frankfurt motor show, white was making a come back, with a clutch of manufacturers showing off their new models in brilliant white – the Audi RS6, Cadillac BLW Wagon, Ford Kuga, Toyota iQ, plus VW's Tiguan and Up models were just a few of the headliners to set this trend.

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