Green awareness helps Honda CR-V sales
- CR-V sales rise 28% despite 4x4 market fall
- Honda says this is due to green campaigning
- Suzuki SX4 emits less carbon dioxide, though
Sales of Honda's CR-V have soared in the first half of 2007 - and it says this is because 4x4 buyers are becoming more aware of environmental issues.
Overall sales of 4x4s fell by 4% in the first six months of 2007, but sales of the CR-V rose by 28% compared with the same period last year.
That amounts to 11,665 sales - 2579 more than in 2006.
Honda is putting much of this down to its 'Not all 4x4s are the same' campaign, in which it highlighted that the CR-V is cleaner and smaller than most other 4x4s, and even some saloons and hatchbacks, on the market.
However, while the CR-V's carbon dioxide emissions are lower than many of its rivals, it is not the greenest 4x4 on the market.
The Suzuki SX4 emits 170g/km of carbon dioxide, whereas the CR-V emits 173g/km.
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