New smart website for Fiat

12 July 2007

  • Fiat UK launches smart new website
  • Blogs, live chat and loads of video
  • Advice guides for mobile phone


Fiat has relaunched its UK website, which it says features a series of world firsts for a car website.

The site centres on a virtual showroom on top of the company's famous Lingotto building in Turin.

New features include a one-screen car configurator, where users can spec up their ideal Fiat on a single page.

A payment planner shows how customers can alter the deposit or monthly payments to find their ideal finance scheme.

The site also has forums and blogs and an Instant Messenger-style live chat facility where customers can 'talk' to Fiat customer services and advice guides accessed via your mobile phone.

Fiat makes no apologies for the flashy, video-led site - the site is built entirely for broadband users. Check out for more.

Verdict: It's a very neat, sophisticated and fun website, but before you get carried away with the swooshy video and stylish looks, remember… never order your car before checking out the What Car? Target Price first – that's the most you should ever pay for a new car.

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