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VW to get rid of its top-end brands

12 January 2007

The Volkswagen Group could be ready to dispose of supercar brands Bugatti and Lamborghini.

Porsche boss and VW supervisory board member Wendelin Wiedeking is quoted as saying 'no toys anymore', when asked about the fate of the two brands in an interview with an industry newspaper.

Getting rid of the two brands would help VW restructure its sprawling business and concentrate on reviving the VW brand as a true global player.

Rumours in the car industry suggest Bugatti could be downgraded to an ultra-exclusive coachbuilding operation once production of the Veyron is wound up.

Lamborghini, which sold over 2000 cars last year, could be sold off in the same way that Ford is currently disposing of Aston .

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