It takes a special car to successfully fend off its rivals for eight years - and the Rolls-Royce Phantom is just that car. Yet again, it's the best top-end luxury car money can buy.
You can take it for granted that the vast cabin is beautifully assembled from the finest materials. You barely hear a whisper from the outside world, while the sophisticated air suspension isolates you from the very worst that UK roads have to offer.
Then there's the mighty V12 engine, which is capable of prodigious thrust, yet it goes about its business with impeccable smoothness. There's also the attention to the tiniest detail, such as the way the Rolls-Royce logos in the wheel centres always face the right way up.
Just as important are the personal touches; if you want your family crest stitched into the headrests, Rolls-Royce will do it for you. Quality costs, as they say, but the Phantom more than justifies its price.