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Audi to step into the new digital age

German car giant Audi has revealed that the majority of its new cars that it constructs from now on will feature digital radio reception as standard.

Starting with the Audi A1 premium subcompact hatchback and moving upwards through the vehicle manufacturer’s varied collection of vehicles, most 2014 Model Year Audi cars will be equipped with technology capable of tuning a motor into Digital Audio Broadcasting (DAB).

There are plenty of benefits to choosing DAB radio over traditional methods, highlighted by the official UK governing body Digital Radio UK’s estimation that on average a listener to the former reception will receive 20 more stations than just their familiar FM channels.

From an aesthetic point of view to enhancing the interior of new Audi models, DAB radio also allows a system to not only display the name of a radio station when selected, but also the name of each track as they play and the artist or band performing it.

On top of all of this, drivers will not need to worry about a favourite radio station crackling and going out of frequency at a moment’s notice while trying to relax during a road trip.

Martin Sander, the director of Audi UK, underlined: “Quite simply, digital radio improves the ownership experience for our customers, not only in terms of the enhanced clarity and strength of its signal, but also the breadth of station choice and the degree of detail in the information it provides.

“Our premium in-car audio systems, and especially our outstanding BOSE and Bang & Olufsen upgrades, richly deserve digital broadcast quality, and I am delighted that we can now offer it as standard in the majority of models.”

The majority of Audi vehicles which will feature fully-integrated digital radio receivers will be hitting UK roads in the spring, although the TT and R8 models are not to receive the standard equipment until a later date.


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