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Jaguar sets sights on a greener automobile industry

Jaguar sets sights on a greener automobile industryJaguar has laid down its intention to become one of the greenest car manufacturers in the world by showcasing the new XJ, an example of its new ultra low-carbon philosophy.

Currently, Jaguar Land Rover is one of the largest investors in automotive green technology and innovation in the UK and recently expressed its aim of pushing the boundaries of research into the electrification of premium vehicles.

Speaking at the British Business Embassy's Global Business Summit on Advanced Engineering, Automotive and Aerospace, the company pointed out the significant investment opportunities that this technology can create in the UK.

The series of business summits, organised by UK Trade & Investment, represent some of the most ambitious symposiums of their type ever held in Britain.

Jaguar highlighted this outside Lancaster House by displaying the culmination of its hybrid engineering research, the new Jaguar XJ_e.

According to the car manufacturer, the new vehicle demonstrates how an advanced parallel plug-in hybrid can deliver reductions of CO2 emissions of more than 70 per cent, without compromising the vehicle's performance.

This is the latest product of Jaguar Land Rover's strategy to develop best in class low carbon premium products and was part funded by the government's Technology Strategy Board through the REEVolution project.

Commenting on the new Jaguar XJ and the overall project, Peter Richings, director of hybrids and electrification at Jaguar Land Rover, said it will help to "lay the foundations" for creating a "robust and globally competitive UK supply base".

This, in turn, will support the development of future green technologies, as well as delivering ground-breaking new demonstrator concepts, he noted.

"With 240 engineers, we have the largest electric and hybrid engineering team in the UK and we believe that our work in this area, combined with the support of the TSB, will continue to drive forward innovation in green technologies," Mr Richings added.

Posted by Craig Salter


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