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Kia has surprised attendees at the ninth Seoul International Motor Show in South Korea this month with the unveiling of an all-new CUB concept.
The company, which has its headquarters in the South Korean capital, showcased the new vehicle, demonstrating its rearward-opening back doors and 'access-all-areas' interior concept that does away with traditional B-pillars to provide utmost access in the cabin.
Measuring less than four metres, the exterior of the CUB is petite yet sleek, with Kia suggesting it has a "cheerful face and a daring character".
"The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and practicality," comments Thomas Oh, senior executive vice president and chief operating officer at Kia Motors Corporation.
"Styled to appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional, feel-good response and delivers every day, real-world benefits."
Kia has revisited designs from its 2007 Kia Kee 2+2 in the way the nose has a "broad wrap-around 'mouth'" and a 'dip' at the top of the windshield, which can be found on a number of other Kia vehicles, such as the Optima and Sportage.
It also features two-point LED headlamps, 19-inch alloy wheels, while the front doors of the CUB have 'turning-vanes' to ensure refined aerodynamics to streamline the vehicle.
Inside, the cabin boasts a particularly distinctive ambiance thanks to the black leather trim and yellow touches to the seats, door arm rests and steering wheel. The driver's dashboard instruments, meanwhile, are said to be influenced by the eyes of a wild animal.
In terms of performance, the CUB boasts a 1.6-litre gasoline direct injection engine with a twin-scroll turbocharger and strengthened internal parts, which can reach 62 mph in just 7.7 seconds and reach a top speed of 143 mph. This is the same engine seen on the recently announced Kia pro_cee'd GT and cee'd GT.
Although there are no plans to put the CUB into full production yet, it will be worth keeping an eye on this magnificent concept.