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Kia models praised for environmental credentials

Kia models praised for environmental credentialsThree of Kia's flagship models have been praised for their environmental credentials, with the Cee'd, Optima and Sorento all receiving industry certificates in recognition of their outstanding eco-credentials and fuel efficiency.

The certificates have been issued by TUV Nord, an independent technical inspection organisation, which has highlighted the lengths Kia has gone to in order to reduce its impact on the environment while improving fuel efficiency.

TUV Nord has issued the new Cee'd hatchback, Optima hybrid saloon and Sorento SUV with the ISO 14040 Life Cycle Assessment (LCA).

An LCA inspection examines the environmental impact of both the manufacturing process and the car throughout its lifetime, taking into account factors such as choice of materials, exhaust emissions and recycling.

In addition, both the previous and current-generation Cee'd have been awarded the ISO 14062 Design for Environment certification, which examines the overall design of the product, measuring various eco-friendly factors including weight reduction, use of recyclable materials and fuel efficiency.

According to Kia, the certification has been achieved thanks to its eco-friendly product development process, which covers five major steps, including the application of a check-sheet to evaluate the vehicle's environmental credentials throughout its lifecycle.

Other steps include the utilisation of 3D drawings at the design stage to help verify recyclability and detailed physical analysis of the product during the development process.

Kia also uses eco-friendly materials and has streamlined its manufacturing process, through improvements in the use of materials and simplification of parts design.

The South Korean manufacturer says that employing this system has helped minimise the environmental footprint of its new car making processes.

It also highlighted that the ISO 14040 Life Cycle Assessment certifications were awarded following confirmation of decreases in CO2 emissions of between six per cent and 25 per cent from the manufacturing of the relevant models.

Soon-Nam Lee, director of overseas marketing at Kia Motors Corporation, commented: "Since 2008, when the Cee'd was first certified, TUV Nord has recognised numerous new Kia models including the Picanto, Rio and Optima [non-hybrid] last year.

"We believe this ongoing recognition of Kia's outstanding eco-friendliness will contribute to our rising brand image in Europe."

Posted by Sebastien Turkenburg


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