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The firm feels that both the Mazda6 and CX-5 can make valuable contributions to fleets and, as such, will offer decision makers the chance to test them out at the event, which takes places at Silverstone on April 24th.
As well as being able to drive them on public roads, there will also be the chance to do some racing laps in the company of qualified drivers, allowing them the chance to experience what these vehicles can offer.
Mazda believes that around 80 per cent of its fleet sales in 2013 will come from the upper medium sector Mazda6 and the compact crossover SUV CX-5, hence why such an investment is being made for the show.
This boasts, primarily, major fuel savings and emission reductions but there are plenty of other plus points that fleet decision makers will be able to see, such as improved aerodynamics, vehicle weight reduction as well as chassis and transmission enhancements.
Mazda’s head of fleet Steve Tomlinson said the cars will allow companies to save money, a handy boost at a time when many businesses are still keeping an eye on the purse strings.
“Our fleet focus over the next 12 months is on raising awareness of the two models in the corporate sector and enabling decision-makers to experience SKYACTIV.
“Having driven the models back-to-back with rival vehicles at the show we believe the financial benefits allied to the style and specification of both the all-new Mazda6 and CX-5 mean they will find their way into company car parks in significant numbers.”