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Mercedes-Benz has big aspiration for its new S-Class vehicle, aiming for it to be the "best automobile in the world" thanks to its ground-breaking developments in technological and automotive development.
It outlined three engineering priorities with the S-Class: Intelligent Drive, Efficient Technology and Essence of Luxury.
"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class," said Dr Dieter Zetsche, chairman of the board of management at Daimler AG and head of Mercedes-Benz Cars.
Essence of Luxury
The Essence of Luxury is a result of Mercedes-Benz's desire for perfection, which can clearly be seen in the S-Class' superb interior. The seats, air conditioning, controls and design all show the manufacturer's desire for new ideas and their high quality realisation.
Through the integration of comfort and safety, the S-Class underlines the Intelligent Drive priority. The vehicle has built upon existing systems such as PRE-SAFE and DISTRONIC PLUS to make it an even more enjoyable and secure ride.
Efficiency reigns supreme in the age of rising petrol prices and growing concerns over the future of fossil fuels and climate change. Mercedes-Benz is working to improve its environmental record with Efficient Technology to enhance fuel consumption.
Achieving 64.2 mpg in the 150 kW output category is an impressive feat, while the S-Class drag co-efficient undercuts the previous model and sets a new benchmark for the segment. What's more, the vehicle is the first in the world to do away with all light bulbs and replace them with LEDs.
"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class," said Mr Zetsche.
The S-Class is due to arrive in the UK in the fourth quarter of this year, with specification and pricing yet to be confirmed.