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New Land Rover Defender 'has huge potential'

An executive at Land Rover believes that the new Land Rover Defender has the potential to become a core model of the car manufacturer's product line-up in the years to come.

This is should the vehicle keep its moniker of being a 'Defender' in the Land Rover range. The company's global brand director, Jonathan Edwards, acknowledged that everything is up for debate when it comes to getting this product back on track.

He pointed out that the global market for the SUV vehicle is set to reach 20 million units come 2020, with around six million of these sales expected to be covered by the Defender 'utility' sector.

However, Mr Edwards stated to MSN Cars: "We sold 16,000 units of the current Defender last year, which simply isn't good enough. The size of the market shows the potential we have for gains."

When it comes to finding a way to tap into this appealing vehicle market in the months and years ahead, Mr Edwards mused that just about all of the Defender's are being put in question.

"There's huge debate in every area on what it should be and how it should do it," Land Rover's global brand director underlined. "Managing those ideas and making decisions is one of the major tasks faced by the project development team at the moment."


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