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It is the latest example of the company's aim to develop cars that are more appealing and dynamically engaging to drive, and presents improved exterior design, as well as a higher quality interior.
Toyota revealed that the new Auris also benefits from improvements to its driving dynamics and efficiency enhancements to its powertrain line-up, including the full hybrid system that powers the flagship Auris Hybrid model.
The car’s exterior and interior have been completely redesigned, while it also sits lower than any other mainstream C-segment model, with the overall height being 55mm less than the current model.
According to the manufacturer, the lower front end design helps deliver excellent aerodynamic performance with a Cd0.28 drag coefficient, supporting better handling stability and lower fuel consumption.
Visually, the profile has another dramatic styling change, with the extension of the side glazing into three panels, while some versions also incorporate a piano black finish for the B-pillars and a dynamic treatment of the C-pillars above a stronger and more pronounced chrome-trimmed rising belt line.
It has also paid special attention to the sensory quality of the cabin and worked in detail to achieve a "greater sense of visual unity" through consistency of lighting, colours, finishes and the font used for the graphics.
The new Auris, which will have its European premiere on September 27th at the Paris motor show, has been designed for Europe and will be built exclusively at Toyota's Burnaston factory in the UK, alongside the Avensis.
Posted by Craig Salter