Kia Cerato undercuts rivals

Kia is undercutting small family car rivals with new diesel-engined versions of its Cerato hatchback and saloon.

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Kia is undercutting small family car rivals with new diesel-engined versions of its Cerato hatchback and saloon.

The 100bhp 1.5-litre CRDi costs from £10,245 – £2450 less than a 91bhp Citroen C4 1.6 HDi and £4100 less than a 90bhp Ford Focus 1.6 TDCi.

Equipment levels are high. The entry-level GS five-door hatchback comes with six airbags, air-conditioning, a CD player that can play MP3 files, remote central locking, front and rear electric windows and electrically adjustable and heated door mirrors.

Another £750 buys an LX, hatchback or saloon, which includes alloy wheels, front foglights and body-coloured side mouldings.


Kia Cerato 1.5 CRDi
Current price range: £10,245 to £10,995
Likely What Car? Target Price saving: 11%
Engine 1.5-litre (100bhp)
0-62mph 12.5sec
Top speed 107mph
Monthly company car tax bill for lower/higher rate earner £33/£61
Combined economy (average mpg) 57.6mpg
Rivals (our top picks are underlined): Chevrolet Lacetti, Citroen C4, Fiat Stilo, Ford Focus, Honda Civic, Mazda 3, Peugeot 307, Renault Megane, Seat Leon, Skoda Octavia, Toyota Corolla, Vauxhall Astra, Volkswagen Golf