The 2015 Hyundai Genesis made its public debut at last year's Detroit motor show, and will go on sale in the UK from April.
What is it?
It's the car which will become a flagship for Hyundai in the UK. The near 5.0 metre-long Genesis is the Korean manufacturer's luxury saloon, and although sales aspirations for the UK are small Hyundai is hoping it will act as a technology showcase for the brand.
Styled under Hyundai's 'Fluidic Sculpture 2.0' design language, the big saloon has previously been available only in left-hand-drive form, hence why it hasn't been seen in the UK until now. With the move to its second generation, Hyundai has confirmed the car will be manufactured in right-hand-drive guise for the first time.
What engines does the Hyundai Genesis get?
There's likely to only be one engine on offer in this country: a 3.8-litre V6 unit which develops 311bhp and 293lb ft of pulling power. A more powerful 5.0-litre V8 engine with 420bhp is available elsewhere. There is no diesel engine option.
The engine will be mated to Hyundai's eight-speed automatic transmission.
How much equipment does the Hyundai Genesis come with?
Quite a lot. Hyundai will use the Genesis to showcase its premium style and advanced technology in the UK.
Among the technology featured in the Genesis is Google Glass integration, a 720p high-definition screen for infotainment and satellite navigation and a climate control system which uses a CO2 sensor to boost air quality.
How much will the Hyundai Genesis cost?
Hyundai says the Genesis will go on sale for £47,995 in the UK. It will be available from only seven specially selected dealers.
How good are its rivals?
Traditional big players in this market include the Mercedes-Benz S-Class and BMW 7 Series. Those cars currently hold ratings of five stars and three stars respectively from What Car?.
Given that the Genesis significantly undercuts those rivals on price, it can also be considered a worthy match for the Mercedes-Benz E Class and BMW 5 Series.