Detroit motor show: misses - 5. Subaru Legacy concept
Others, like the Subaru Legacy concept car, are considerably more obvious.
Trouble is, the concept car's design is just as straightforward.
Flared wheelarches and an imposing front end demonstrate more aggressive styling than on the current model - but that's hardly saying much. The automotive equivalent of a great white shark this isn't.
The concept car has a 3.6-litre engine and four-wheel-drive, but European markets are expected to be able to choose from a choice of 2.0- and 2.5-litre petrol engines plus a 2.0-litre diesel.
Estates and higher-riding Outback models will join the saloon at a later date.
The new Legacy is expected to go on sale in 2010.