Alfa advert 'misleading'

  • Ad for special edition 147
  • Model pictured dearer than headline price
  • Price difference £500
An advert for an Alfa Romeo 147 has been labelled as 'misleading' by the Advertising Standards Authority (ASA).

The ad in the national press had emphasised the special edition Collex£13,950 price tag, however the model used to illustrate the advert actually cost £14,450.

Alfa Romeo believed the advert wasn't misleading because the text underneath the car had stated 'All from just £13,650' and that information in the ad's footnote had the price about the model featured in the photograph.

The ASA said: 'We acknowledged that the price of the model featured was given in small print at the bottom of the ad but considered that was likely to contradict the impression given by the headline and photograph that the model featured could be purchased for £13,950. We concluded that the ad was likely to mislead.'

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