Alfa has positioned its new Mito supermini as a first sports car for young drivers, and is targeting this market through a dedicated blog site and youtube page.
On alfamitoblog.com, Alfa says its site editors will invite the most active bloggers to test drive the car and meet the Mito's engineers and designers.
Its youtube page - youtube.com/alfamitoblog - has a series of behind-the-scenes videos of the Mito being built and tested.
We'll have a first-drive of the Mito next week.
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