Best and worst – car sales of 2010

  • Whose sales have increased 415%?
  • Whose sales fell by more than 90%
  • Who has the biggest market share?
Which manufacturers weathered 2010 the best, and which the worst?

Superminis and diesels continued to grow in popularity last year according to the final sales figures for 2010 from the Society of Motor Manufacturers and Traders.

Overall sales increased by a slight 1.8% in 2010 compared with 2009, with 2,030,846 new cars registered.

We'll look at the top 10 sales success and disasters by brand, see which 10 manufacturers account for the majority of the market and which models lead the sales charts.

Top 10 sales gains
Starting from a low volumes means big percentage gains are to be had, so it isn't altogether surprising to see that Infiniti posts the biggest increase of 415% in 2010 compared with 2009. Overall, 232 Infinitis were sold.

Renault continues to show a big increase for the year, following a very positive first half of 2010 boosted by scrappage sales, while BMW is the only top 10 overall sales brand to also earn a place in the top 10 biggest gains.

Top 10 gains in sales year 2010
Position
1
2
3
4
5
6
7
8
9
10
Manufacturer
Infiniti
Renault
Bentley
Porsche
Land Rover
Lotus
Perodua
Nissan
BMW
Kia
Sales gain
415.56% to 232
51.34% to 95,608
30.49% to 993
28.48% to 6784
27.71% to 37,272
18.97% to 577
17.08% to 761
15.09% to 89,681
10.88% to 109,418
10.82% to 56,114


10 biggest slumps in sales
American brands also had it hard in 2010 with Cadillac, Chevrolet, Chrysler, Dodge and Hummer all suffering.

Exchange rates have convinced International Motors to stop importing Daihatsu, so sales naturally plummeted, while Suzuki also saw nearly a quarter chopped off its 2010 sales compared with 2009.

10 biggest slumps in sales 2010
Position
1
2
3
4
5
6
7
8
9
10
Manufacturer
Suzuki
Chevrolet
Chrysler
Ssangyong
Dodge
Cadillac
Daimler
Hummer
Daihatsu
Corvette
Sales drop
-24.72% to 21,484
-26.70% to 13,678
-48.29% to 1392
-69.25% to 242
-70.47% to 789
-86.44% to 24
-88.89% to 2
-91.30% to 4
-92.63% to 170
-94.44% to 2


10 best-selling models
Superminis account for half of the top 10 sellers by model with the Ford Fiesta leading the way.

The Astra, Focus, Golf and Qashqai also continued to sell well, while the BMW 3 Series finished the year strongly.

Top 10 best-selling cars
Position
1
2
3
4
5
6
7
8
9
10
Sales
103,013
80,646
77,804
77,398
58,116
45,517
42,185
42,020
41,883
39,048


10 biggest manufacturers by market share
While many American brands suffered, Ford still has the biggest share of the market, even though sales fell by more than 11%. Honda and Toyota show the only other falls in sales in the top 10 biggest sellers.

Vauxhall's market share increased, so it closed the gap on Ford. In 2009 it sold 78,000 fewer cars than Ford, in 2010 the figure was down to 33,000.

Ford sold nearly four times as many cars as Citroen, the manufacturer with the 10th biggest market share. The German and Japanese both have three brands in the top 10, while the Qashqai gave Nissan a real boost.

Top 10 overall sellers in 2010 by brand
Position
1
2
3
4
5
6
7
8
9
10
Manufacturer
Ford
Vauxhall
Volkswagen
Toyota
Peugeot
BMW
Audi
Nissan
Honda
Citroen
Market share
13.81% with 280,364 (-11.38)
12.18% with 247,265 (+3.96)
8.60% with 174,655 (+8.39)
4.30% with 87,396 (-14.83)
5.38% with 109,324 (+6.58)
5.39% with 109,418 (+10.88)
4.92% with 99,828 (+9.49)
4.42% with 89,681 (+15.09)
3.13% with 63,652 (-14.93)
3.61% with 73,317 (+1.20)


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