BMW: the ultimate lighting-and-sheen

• BMW showrooms voted smartest of all
• Mercedes and Audi make up top three
• Vauxhall, Citroen and Nissan voted worst

Latest News

• Used car prices fall in April
• Lexus IS coupe planned for 2014
• 2013 Renault Megane RS RB8 revealed
• 2013 Ford C-Max 1.0 Ecoboost 100 review

BMW heads a one-two-three of German manufacturers who have the best-designed car showrooms in Britain, according to a recent poll.

The research, carried out for automotive property developer Gilbran, found that 24% of British drivers thought that BMW showrooms were the best, ahead of Mercedes, which had 20% of the vote, and Audi with 11%.

Ford, VW, Renault and Peugeot each got 5% of the poll, with Vauxhall, Citroen and Nissan getting 4%, 3% and 2% respectively.

Justin Button, development director for Gilbran said: 'BMW, Mercedes and Audi are probably spending on average 10 to 15% more than the likes of Ford and Renault on their showrooms, mainly on a high-quality finish and lighting.'

Money well spent?
Mercedes has recently opened Mercedes World in Surrey. The showroom can display up to 100 Mercedes, and there is a 1.5-mile handling circuit and an off-road circuit. Audi has also started work on its biggest ever showroom - a five-storey building in west London. BMW has no plans to build anything similar.

Does a fantastic-looking showroom inspire greater confidence in the cars being sold? Or would you prefer a greater discount on a car in a more spartan showroom? Tell us what you think by clicking one of the email links below.

Shiny showrooms, please.
Spartan showrooms, please