Can Ford fight off depreciation? - Introduction

Ford is hoping that a change in sales and pricing tactics for the new Mondeo will improve residual values by 10% over the outgoing car.

The manufacturer has vowed to reduce the number of cars sold to daily rental companies, target 'user choosers' and bring recommended retail prices closer to transaction prices.

Here we'll explain a few of the tactics that Ford says it's trying with the Mondeo.