Can Ford fight off depreciation? - Will it work?

It's quite a bold claim to say that the Mondeo's residuals will be 10% better than before so, as Ovenden says, Ford will now have to 'walk the talk'.

If the company sticks to its guns it's perfectly possible that residuals will improve, but the actual final gain is harder to gauge.

Market forces are always shifting, so residual values fall and rise – that's why all valuations in the What Car? Used Car Price Guide are under constant review.

Our initial forecast on the performance of the Mondeo will be available online at whatcar.com later this month.