The new venture has been set up in conjunction with existing business LeaseCarsDirect.co.uk. Its aim is to help car buyers find the right car and lease deal as conveniently and quickly as possible while cutting out the ‘middle-man’ brokers to provide a more direct solution than traditional models.
Hundreds of UK dealers are involved, each managing small regions resulting in a very localised service for consumers with the ability to compare deals nationwide.
The website has been designed with efficiency, functionality and ease of use in mind, resulting in an uncluttered and intuitive online experience for customers that benefits from the retail expertise of theLeaseCarsDirect.co.uk team, as well as the trust and authority that comes from the home of car buying, What Car?.
What Car? publisher Chris Lowe said: "What Car? has always been the first step in researching which car to buy for UK buyers. Today, we aim to put buyers in touch with dealers stocking their car of choice. As leasing grows in popularity, and value, we wanted to answer the questions potential new car buyers may have about leasing and showcase offers in a clear and comparable way."
When the cost of three-year ownership is taken into account, leasing can be a cheaper alternative, allowing drivers to obtain the new car they have chosen.
Motorists have the option to purchase or return the vehicle at the end of the agreement. For those who like to drive a new car every two, three or four years, leasing could be cheaper.