What Car? Car of the Year awards 2011 - Car of the Year 2011 winner

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What Car? Awards 2012 website

Car of the Year 2011
Audi A1
1.4 TFSI Sport
List price £15,670
Target Price £15,670

If ever there was a car that hit the nail squarely and firmly on the head, the Audi A1 is it. It’s the ultimate downsizer’s transportation. The right car at the right time, combining desirability with ability. A worthy Car of the Year.

To say expectations were high for the A1 is something of an understatement. Twelve months ago, at the 2010 What Car? Awards, it waltzed off with our Reader Award. You voted it the most exciting new car due for launch in the coming year, and you weren’t wrong.

In the past, Audis have had a habit of overpromising and underdelivering, but things are certainly changing in Ingolstadt.

The A1 has all the Audi hallmarks of head-turning style and impeccable build quality, but on top of that it’s an Audi that drives brilliantly, yet doesn’t compromise on comfort.

Perhaps the biggest surprise is that it’s great value, too. Sure, £15,670 may seem a lot for a supermini-sized car, but this is no ordinary supermini. You’ll buy it because you want something that’s a lot of fun, with a dash of practicality and a high dose of quality – in the same way that so many people have bought Minis over the past 10 years.

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However, the A1’s a lot more practical than a Mini, with more space for people and their luggage. Just like the Mini, the A1’s desirability means it’ll be a wise investment, while day-to-day running costs will have downsizers wondering what to spend their spare cash on.

If the A1’s cute-yet-striking looks don’t have you hooked, sitting behind the wheel will. This car oozes quality everywhere you look and from everything you touch – you won’t find better at this price.

It’s remarkably well equipped as standard, too, but you can load it with the latest in-car tech from a lengthy options menu.

Audi has clearly thought long and hard about the A1’s safety as well, as demonstrated by the car’s five-star Euro NCAP crash rating.

The Audi A1 is a car that makes you smile for any number of reasons, and will keep you grinning as all great cars do. That’s exactly what the A1 is – a great car. One we’re delighted to recommend to you as our Car of the Year for 2011.

What Car? Car of the Year awards 2011 - Car of the Year 2011 gallery


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