City car Target Price discounts rise

  • Bigger savings available on city cars
  • Average saving up to £755 from £602 in 2012
  • Discounts predicted to keep rising
Suzuki Alto
Suzuki Alto
Target Price discounts for city cars have risen over the last 12 months, according to What Car? research. Buyers can now expect to haggle a typical £755-per-car saving, compared with £602 a year ago.

Three city car models offer double-digit average Target Price savings, with the Hyundai i10 at 10.1%, the Citroën C1 line-up at 12.9%, and the Suzuki Alto on 16.7% thanks to the introduction of a Pay No VAT offer.

Ford’s Ka, claims fourth place in the Target Price discount rankings, with an average saving of 9.7%. However, customers can also receive a £750 finance deposit contribution if they buy using a low-rate APR Ford Credit finance plan.

A combination of residual niche appeal and lower-than-average dealer trading margins has helped to keep Target Price savings at 4.3% on the three main Volkswagen Group city cars, the Seat Mii, Skoda Citigo and VW Up.

The enduring success of the Fiat 500 has also kept showroom savings pegged at 4.3%, but customers can get £500 paid towards their finance deposit when buying with a low-rate APR Fiat PCP

By Richard Bremner
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