Deal of the day: Volkswagen Up

  •  Volkswagen Up finished top of the 2014 What Car? JD Power survey
  •  Save almost £1000 on our favourite version
  •  One year's free insurance also offered

We scour the internet broker sites to bring you big discounts on new cars every day. The brokers work with UK main dealers to offer these savings on the latest models.

The car: Volkswagen Up High Up 5dr
The saving: £982
The discounted price: £10,637
The broker:

The Volkswagen Up is a car that has been showered with accolades since its launch in 2012. It started by picking up the 2012 What Car? Car of the Year title, and it has now taken top spot in the 2014 JD Power customer satisfaction survey.

The more powerful of the two 1.0-litre petrol engines is the preferable one, because it is more suited to those occasional trips on the motorway.

Despite its size, it is spacious and is entertaining to drive. The top-of-the-range High Up trim comes with a touch of luxury and is a bargain given the ability you get.

Compared with other city cars, the High Up trim is quite pricey, and the ASG automatic gearbox is jerky and slow to respond – avoid it if you can

Should I add any options?
If you go for this top-of-the-range model then there isn't much you'd want to add – it comes with pretty much everything already, including a removable sat-nav infotainment system and heated front seats.

What next?
Head to and select Volkswagen Up High Up through the drop-down menus.

As an added bonus, VW is offering a year's free insurance on this model, providing you are aged 21 or over.


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