Deer collisions cost £21 million
20 November 2007
- Special investigation launched
- 75,000 deer collide with cars each year
- Average insurance claim £300
A special investigation is under way into how to reduce collisions between cars and deer, which are costing motorists and insurers up to £21 million a year.
The Deer Vehicle Collisions project has been set up to collate data on motoring incidents involving deer across the country. It is being run by The Deer Initiative and the Highways Agency.
Research suggests that 75,000 deer are hit by cars each year. With the average insurance claim hitting £300, that equates to damage worth £60,000 a day or £21 million a year.
Proposals to reduce impacts include putting additional fencing and warning signs alongside high-risk roads, and using more roadside reflectors to give motorists more warning of potential dangers.
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