We use cookies on whatcar.com to improve your browsing experience and to provide you with relevant content and advertising, by continuing to use our site you agree to this. Please see our privacy policy for more details. Continue

Detroit diary: when launches go wrong - Introduction

15 January 2008
For the car manufacturers, the opening days of the Detroit motor show are all about making an impression.

As they bid to outdo each other and grab headlines around the world, it's important to stand out.

The music gets louder, the shows get wilder… and the risk of it all going wrong gets a little bit larger.

Here's our diary of the launches that didn't quite go to plan.