Detroit diary: when launches go wrong - Introduction
Tuesday, January 15, 2008
For the car manufacturers, the opening days of the Detroit motor show are all about making an impression.
As they bid to outdo each other and grab headlines around the world, it's important to stand out.
The music gets louder, the shows get wilder… and the risk of it all going wrong gets a little bit larger.
Here's our diary of the launches that didn't quite go to plan.