Land Rover recruited Victoria Beckham to back its new Evoque and now Nissan has enrolled the help of Everest-climbing Bonita Norris to assist in the launch its new Juke crossover.
Norris is the youngest British woman to climb the world’s highest peak and has been picked as the face of the Juke, which will be built plant at the company’s factory in Sunderland.
‘I’m delighted to back the launch of the Nissan Juke because I believe in backing British,’ said Norris.
So far more than two thousand orders have been placed for the Juke, which sits below the popular Qashqai in the Nissan range.
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