What Car? Car of the Year awards 2010 - Executive winner

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  • 16 categories of awards
  • All the winning models featured here
  • What Car? Car of the Year 2010 revealed
The winner
Jaguar XF 3.0D V6 Luxury
List price £34,636
Target price £32,214

Once upon a time, German saloons ruled the executive car class. Then along came the Jaguar XF and blew them into the weeds. For the past two years, the XF has beaten the previous champion, the BMW 5 Series, and even the new Mercedes E-Class has fallen short of Jaguar’s benchmark.

The XF has always been streets ahead when it comes to handling and refinement, but it now has a more powerful, yet more efficient, 3.0-litre diesel engine, prompting us, without hesitation, to make it the best executive model for the third straight year.

The new engine really is a piece of work: it is 4.4mpg more economical than its predecessor and emits 20g/km less CO2, dropping the XF four company car tax bands in the process.

There’s more. Spend some serious time in the XF and you’ll marvel at its overall ability. It’s well appointed, without feeling ostentatious, and is supremely capable on any type of road. From urban alleys to high-speed motorways, the Jaguar’s polished ride means that you’re never ruffled. Long journeys are also dispatched with ease, thanks to the XF’s outstanding refinement.

Find an interesting stretch of road, however, and the XF is instantly up for some fun. It’s surprisingly nimble for something that weighs close on two tonnes, while efficient brakes and bags of grip mean you can drive it hard with total confidence.

There’s only one cloud on the XF’s horizon – the brand-new BMW 5 Series is just around the corner. Later this year, we’ll know if it is good enough to replace the Jag at the top of the executive table. Right now, though, the XF is as good as they come – and that’s brilliant.

What Car? Car of the Year awards 2010 - Luxury car contenders


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