Geneva motor show 2008 - Ferrari One-on-One programme

Article 12 of 61 See all
  • New cars unveiled
  • Every major car launch
  • Your next new car could be here
Ferrari parent company Fiat has successfully launched a personalisation programme for 500 buyers, and now more well-heeled buyers can join in by specifying how they want their supercar to look.

Launched initially for buyers of the 612 Scaglietti supercar, the One-on-One programme includes options ranging from the dramatic (an electro-chromic fixed glass roof which allows different amounts of light into the car at the touch of a button, for instance) to the understated (different styles of seat, for instance.

The Ferrari stand also features a Daytona 365 GTB 4, which is celebrating its 40th anniversary, and the 2007 world-title-winning Formula One car.

Featured in this story

Geneva motor show 2008 - Fiat 500 Abarth

advertisement

Free car valuations

advertisement