The Geneva Motor Show is a key annual event in the automotive calendar. Dozens of manufacturers choose it as the place to launch important products, and it attracts the media and public in huge numbers.
So why is it so important? Or, put it another way, why is it relevant to you? Well, it's precisely because manufacturers choose to launch important new cars here that it's so vital.
After all, you could be looking at your next new car here. Think we're joking? Not a bit of it - critically important volume sellers are being shown here for the first time, such as the new Ford Mondeo. Then there's the new Audi coupe, the Mitsubishi Outlander V6, the Peugeot 207 GTi, the Vauxhall Corsa VXR...