How to beat the salesman - Visit the dealer

19 January 2011
You’re now ready to speak to a salesman, but be patient. Don’t just appear at a dealership unannounced: book an appointment and test drive. That way you won’t be left wandering around the showroom because all the sales staff are busy. It also shows you aren’t just window shopping, and gives the dealer the chance to arrange the correct demonstrator.

You should always test drive a car before buying it, and not just any old version that’s kicking around the forecourt. Insist on driving a car with the exact engine and gearbox combination that you’re considering purchasing, even if this means the dealer has to source a car from elsewhere.

When you arrive at the dealership, be polite and friendly. Try to build a good rapport with the salesman. If you’re rude or difficult, he may decide you aren’t worth the trouble and simply refuse you a discount. Don’t let him do all the talking, either. Make it clear you’ve done your homework and know which car you want.

Now you’re ready for a test drive. Take the car out alone if possible – it’ll be much easier to judge it objectively. If that isn’t possible, make sure you drive the car on a mix of roads for at least an hour. If you can, bring along a friend to keep the salesman talking. That way you can focus on the car rather than the sales spiel.

If you don’t like the car, or if you’d like to try it with a different engine, don’t be shy – say so.


Don't say
Do say

I want to buy this car
I'm thinking about buying this car

Can I have a discount
How much discount will you give me?

You’re sure you can’t meet the Target Price?
I’ll buy elsewhere if you won’t meet the Target Price.

Is that all my old car is worth?
I can only buy if I get more for my old car.

Is that the best finance rate you can offer?
I’ve found a lower finance rate elsewhere, thanks.