Hyundai insiders have revealed that the company might launch an upmarket sub-brand – but not for at least 10-15 years.
The move would follow rivals such as Citroen, with its DS offshoot, and Fiat, with its sporty Abarth brand.
Hyundai is currently undergoing a rebranding as it attempts to raise awareness of its products in Europe.
Spearheading this initiative will be the i40, which it hopes will appeal to family car buyers and fleets, and the Veloster coupe, which Hyundai says will allow it to attract style-conscious buyers for the first time.
A company insider conceded that Hyundai's offshoot would almost certainly focus on pushing the company into the premium executive market.
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