Jaguar XF is What Car? Car of the Year

  • First ever Car of the Year win for Jaguar
  • Ford is primed to sell Jaguar and Land Rover
  • British wins for Land Rover and Mini
The all-new Jaguar XF is What Car?'s Car of the Year.

The Jaguar beat 14 category winners during a glittering ceremony held at the Grosvenor House Hotel on London's Park Lane this evening.

Sponsored by the RAC, the competition is in its 31st year and regarded as the 'Oscars' of the motoring industry.

The Jaguar XF is available to order now, costing from £33,900. Deliveries of the first models ordered will begin in March.

What Car? editor, Steve Fowler, said: 'It's a crucial time for Jaguar as the sale of the company draws closer. Judging by the XF, its future looks very good indeed.

'The XF has it all – it looks fantastic and has a classy, futuristic interior that gives it a real sense of occasion. On top of that it's great to drive, whatever mood you're in, and is a sound ownership proposition, too.'

Speaking at the event Mike O'Driscoll, Managing Director of Jaguar Cars, said: 'All of us at Jaguar are delighted that What Car? have named the new XF Car of the Year. It's especially gratifying as What Car? has such a great reputation for representing the British consumer.'

Meanwhile, What Car?'s Green Award went to BMW and Mini for the first time. The award recognises the company's achievements in using clever technology to reduce carbon dioxide emissions across the whole range of BMW and Mini cars.

'Nobody has done more to reduce CO2 for buyers of all types of car,' said Steve Fowler. 'Whether you're a supermini buyer or looking for a large 4x4, BMW and Mini offer some of the greenest cars on the market.'

British car makers also did well at the awards. Land Rover again dominated the 4x4 categories – the new Freelander 2 was named Best Compact 4x4 for the second year and the Discovery won the Best Large 4x4 award for the fourth year running – while the Oxford-built Mini Cooper S won the Best Hot Hatch award for the second year.

Audi came away with the most trophies, including Best Performance Car for the new R8 and Best Coupe for the TT. Ford's new Mondeo was named Best Family Car and Best Estate, while last year's Car of the Year, the Vauxhall Corsa, was again named Best Supermini.


What Car? Car of the Year award winners 2008
Car of The Year Jaguar XF 2.7D V6 Luxury
Supermini Vauxhall Corsa 1.4 Club air-con 5dr
Small Family Car Volkswagen Golf 1.4 TSI 120 Match 5dr
Family Car Ford Mondeo TDCI 140 Zetec 5dr
Estate Car Ford Mondeo 2.0 TDCi Zetec
Compact 4x4 Land Rover Freelander 2.2 TD4 GS
Large 4x4 Land Rover Discovery 2.7 TDV6 SE auto
Hot Hatch Mini Cooper S
Coupe Audi TT 2.0 T-FSI
Open-Top Volkswagen Eos 2.0 T-FSI Sport
Performance Car Audi R8
MPV Citroen Grand C4 Picasso 1.6 HDi SX
Compact Executive BMW 320d ES
Executive Car Jaguar XF 2.7D V6 Luxury
Luxury Car Mercedes-Benz S320 CDI

Green Award BMW/Mini
Safety Award Mercedes
Security Award Audi


Previous What Car? Car of the Year award winners
2007 Vauxhall Corsa
2006 BMW 320d
2005 Land Rover Discovery
2004 Volkswagen Golf
2003 Seat Ibiza
2002 Toyota Corolla
2001 Ford Mondeo
2000 Skoda Fabia
1999 Rover 75
1998 Land Rover Freelander
1997 Renault Megane Scenic
1996 Peugeot 406
1995 VW Polo
1994 Peugeot 306
1993 Ford Mondeo
1992 Volkswagen Golf
1991 Rover Metro
1990 Rover 214 Si
1989 Ford Fiesta
1988 BMW 735i
1987 Renault 21 Savannah
1986 Saab 9000 Turbo 16
1985 Volkswagen Golf
1984 Peugeot 205
1983 MG Metro
1982 Mercedes 200T
1981 Volkswagen Golf
1980 Vauxhall Astra
1979 Peugeot 305
1978 Renault 20

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