We use cookies on whatcar.com to improve your browsing experience and to provide you with relevant content and advertising, by continuing to use our site you agree to this. Please see our privacy policy for more details. Continue

Jaguar XF: sights set on the future - Introduction

28 August 2007
Given Jaguar's current problems, it's inevitable that the new XF - the model that replaces the retro S-type next spring - will be seen by some as the car that will kill or cure the company. Inevitable, but wrong.

With red ink still covering the balance sheet and a future within the Ford empire increasingly unlikely, Jaguar needs far more than this one new model, produced at a maximum rate of only 50,000 a year, to get back on its feet.

BMW and Mercedes build at least five times as many 5 Series and E-Class cars.

It's a vital newcomer for Jaguar, all the same - a showcase of what the company can do, as well as a chance to start reversing fortunes - and the people who buy it won't be doing so out of sympathy. They'll have simply decided it's so utterly stunning, they have to have one.

From its saloon-within-a-coupe profile to its fabulous interior and the XK-based mechanical package, it grabs your attention like no production Jag in decades.

The XF makes most similar-sized German and Japanese cars appear over-conservative, contrived or inelegant.