Given Jaguar's current problems, it's inevitable that the new
XF - the model that replaces the retro S-type next spring - will be seen by some as the car that will kill or cure the company. Inevitable, but wrong.
With red ink still covering the balance sheet and a future within the Ford empire increasingly unlikely, Jaguar needs far more than this one new model, produced at a maximum rate of only 50,000 a year, to get back on its feet.
BMW and Mercedes build at least five times as many
5 Series and E-Class cars.
It's a vital newcomer for Jaguar, all the same - a showcase of what the company can do, as well as a chance to start reversing fortunes - and the people who buy it won't be doing so out of sympathy. They'll have simply decided it's so utterly stunning, they have to have one.
From its saloon-within-a-coupe profile to its fabulous interior and the XK-based mechanical package, it grabs your attention like no production Jag in decades.
The XF makes most similar-sized German and Japanese cars appear over-conservative, contrived or inelegant.