Kia reduces roadside cover term

03 September 2007

Improved reliability means less call for assistance
Cover is for one year instead of three
Money saved will be invested in other benefits

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Buyers of new Kias will now get one year of free roadside recovery instead of three.

The Korean car maker has reduced the term of the RAC-run scheme because it says the dramatically improved relaibility of its cars means that customers are rarely having to make use of the offer.

The scheme is called Kiassist and is provided with every new car.

Research shows that 15% of customers use the recovery scheme in the first year, but after that the call-out levels are 'negligible'.

In addition, the top five reasons for call-outs by Kia owners are down to human error, such as running out of fuel and losing car keys.

Kia has stressed that the money it saves by reducing the length of the recovery service will be reinvested elsewhere.

Its Cee'd model currently comes with a seven-year warranty and the Carens with five-year cover, and as a result of the savings, similar deals may be offered on other cars built by the company.