Is it a bird? Is it a plane? No, it's a £600,000 Lamborghini Reventon.
Lamborghini took the unusual decision to fly one of the supercars into a conference in Turin this week, using a helicopter supplied by the Italian Marines.
The conference was hosted by Lamborghini and was intended to explore the subject of speed.
Local, international and academic VIPs were invited, and we're guessing they were quite important, given the manner of the Reventon's arrival.
Just 20 of the supercars were built - and all have been sold.
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