Mazda rules out a city car
Despite previewing a Fiat 500 and VW Up rival in the Kiyora concept car in 2008, Mazda does not have the resources to produce such a car, Yamanouchi said, revealing that he wants to concentrate on core models such as the new CX-5 SUV and forthcoming replacements for the 3 and 6.
Mazda’s boss also said that he is unwilling to produce such a car as a joint venture with another car maker because ‘it is bad for the brand’.
Yamanouchi admitted that, despite Mazda’s push to create more refined and higher-quality cars, he had no desire for the company chase Audi and BMW in such markets. ‘We would rather be at the top of the mainstream than compete with premium makers’ he said.