This is the Shinari, the latest in a line of Mazda concept cars in recent years. It demonstrates the future design direction the company will take under its new global studio head, Ikuo Maeda.
Racing car 'intimacy' for the driver
Mazda's Shinari concept car is a four-door four-seat coupe just short of five metres long and two metres wide. The designers responsible for it say it's intended to create a car which 'has hot blood under a cool skin'. Its exterior surfaces are meant to convey strong motion, high quality and Japanese craftsmanship, while the interior was inspired by the intimacy of single-seat racing cars on the driver's side, and a more relaxed ambience around the passengers.
'Nagare' design concept is tamed
The design represents a toning down of the controversial flow-pattern (nagare) style that Mazda had been pursuing under previous design chief Laurens van den Acker, who has moved to Renault. Nagare, said to reflect natural forces like waves and the wind, was felt in some quarters to be too ornate and fussy.
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