McLaren launches new website
McLaren's previous road car, the SLR, was built in conjunction with Mercedes-Benz. The 12C coupe, however, will be McLaren's alone, and is the first of what the company has indicated will be a three-model range.
The website will be the 'only publicly available source of official information' relating to McLaren's range of high-performance sports cars.
As well as interactive animation and a photo gallery, the website will also have a blog from 'The Insider' with news from the company's development team.
Later on, the company plans to add a 'configurator' to allow buyers - or dreamers - to build and price the MP4-12C to their ideal specification.
The site is at www.mclarenautomotive.com