A new special-edition Mercedes-Benz C-Class is aimed at tempting buyers away from the likes of an Audi A4 or BMW 3 Series.
The Mercedes C180 Executive SE is powered by a 154bhp 1.8-litre petrol engine. Unlike other SE-spec C-Classes, this one has Mercedes' three-pointed star in the grille.
It also comes with new 16-inch alloy wheels and chrome trim on the boot lid and exhaust. Unlike standard SE models, the Executive SE gets voice-controlled sat-nav as standard.
The Mercedes C-Class Executive SE saloon costs £23,190 – that's £660 more than standard SE cars, but Mercedes says the car comes with £2200 worth of extra kit. The estate version costs £1200 more.
Mercedes isn't setting a trend with this kind of model, which is aimed at business car buyers. Audi already has the £23,700 A4 1.8 TFSI Executive SE, and BMW has its 318i SE Business Edition, which costs £23,820.
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