Musical road hits bum note
24 September 2008
- Created to promote Honda Civic
- Attracted widespread publicity…
- … and complaints from angry locals
Honda may have secured global publicity by creating a 'musical' road, but it is now having to relay the asphalt after complaints from local residents.
As part of a marketing campaign for the new Civic, strips of asphalt were on a highway in California. The grooves then caused reverberations through the tyres when a car drove over them at 55mph, 'playing' the William Tell overture.
However, local residents have complained that the noise is keeping them awake at night, and Honda has agreed to relay the asphalt immediately.
What Car?
is brought to you by
Haymarket Consumer MediaWhat Car? is part of Haymarket Motoring
© Haymarket Media Group 2013
