New car design cuts whiplash injuries - What is whiplash? How can I avoid it?

Whiplash, or damage to the soft tissue in the neck, is the most common injury experienced by UK motorists.

Every year 250,000 cases are diagnosed, with 10% of victims suffering long-term symptoms and 1% left in permanent pain.

Thatcham reckons whiplash compensation claims add £1 billion to motorists' insurance policies each year – that equates to around £40 on every policy.

Women are at more risk of injury than men. Taller females between the ages of 20 and 50 are two-and-a-half times more likely to be injured than their male counterparts.

Ensuring your head restraint is in the proper position can help to minimise injuries in an accident. Make sure the top of the head restraint is level with the top of your head. Position it as close to the back of your head as possible.

Defensive driving can also help to avoid accidents in the first place. Brake gradually when you need to come to a halt, and look out for drivers behind you who may not have their eye on the road.