The Peugeot 3008, a new kind of car competing in a new category, sensationally walked off with the Car of the Year title at the 33rd annual motoring Oscars – the What Car? Awards.
The 3008 is a crossover which blends the looks and high driving position of a 4x4 with elements of a family hatchback and an MPV.
Peugeot wins the treble
It also claimed victory in the new Crossover class introduced by What Car? this year, while the Peugeot 5008 was named best MPV at the glittering event, held at London's Grosvenor House hotel on Park Lane.
What Car? editor Steve Fowler said: 'Crossover cars will be big news in the next few years with people who want the look and feel of a 4x4, but without the financial and environmental costs.
'The 3008 fills that brief perfectly – it's got the looks people want, the space they need, it's great to drive, and it's well priced and cheap to run.'
Peugeot UK managing director Jon Goodman said: 'This is a fantastic result for all the Peugeot UK team and its dealer network, coming as it does in the year that the Peugeot brand celebrates its 200th anniversary.
'Both the 3008 and the 5008 will broaden the appeal of the Peugeot brand to customers old and new, and the ultimate endorsement of three What Car? awards will help both new cars to even greater success.'
British-built cars successful, too
Eleven brand new or heavily revised cars unseated 2009 award winners this year.
British honour was upheld by the refreshed Jaguar XF and Land Rover Discovery, which won the Executive and 4x4 categories respectively.
Audi joined Peugeot in picking up three titles, for best Coupe (TT), best Performance Car (R8 V10) and the Security Award.
There were double wins for ( and Golf in the Supermini and Small Family Car classes); Mazda, which collected the Family Car and Estate Car prizes with different versions of the Mazda 6; BMW, triumphant in the Open-top class with the Z4 and the Compact Executive category with the 3 Series; and Mercedes-Benz, who won the Safety Award to go with the Luxury Car prize for the updated S-Class.
Finally, Renault dominated the Hot Hatch award with three contenders, and the thrilling Renault Mégane Renaultsport Cup taking the category win.
The Audi A1 won the Reader Award for the most exciting new car of 2010 after an online poll on the What Car? website, whatcar.com.
2010 Roll of Honour
Supermini VW Polo 1.4 SE
Small Family VW Golf 1.4 TSI SE
Family Mazda 6
Estate Mazda 6
MPV Peugeot 5008
Hot Hatch Renault Mégane Renaultsport 250 Cup
Coupé Audi TT 2.0 TFSI
Open-top BMW Z4 sDrive23i
Performance Audi R8 V10
Crossover Peugeot 3008 1.6 THP Sport
4x4 Land Rover Discovery TDV6 XS
Compact Executive BMW 320d ES
Executive Jaguar XF 3.0D V6 Luxury
Luxury Mercedes-Benz S350CDI Blue Efficiency
Safety Mercedes-Benz Attention Assist system
Reader Award Audi A1
CAR OF THE YEAR Peugeot 3008 1.6 THP Sport
PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS
2009 Ford Fiesta 1.25i 82 Zetec
2008 Jaguar XF 2.7D V6 Luxury
2007 Vauxhall Corsa
2006 BMW 320d
2005 Land Rover Discovery
2004 Volkswagen Golf
2003 Seat Ibiza
2002 Toyota Corolla
2001 Ford Mondeo
2000 Skoda Fabia
1999 Rover 75
1998 Land Rover Freelander
1997 Renault Mégane Scénic
1996 Peugeot 406
1995 VW Polo
1994 Peugeot 306
1993 Ford Mondeo
1992 Volkswagen Golf
1991 Rover Metro
1990 Rover 214 Si
1989 Ford Fiesta
1988 BMW 735i
1987 Renault 21 Savannah
1986 Saab 9000 Turbo 16
1985 Volkswagen Golf
1984 Peugeot 205
1983 MG Metro
1982 Mercedes 200T
1981 Volkswagen Golf
1980 Vauxhall Astra
1979 Peugeot 305
1978 Renault 20
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