Peugeot 308 R to launch in 2015

  • Peugeot to launch more fast cars
  • Extreme Peugeot 308 R tipped to be launched in 2015
  • Motorsport division set to work on road cars

A hot Peugeot 308 R is under development for launch in 2015, What Car? has learned.

The car will be launched following the sales success of the Peugeot 208 GTI and Peugeot RCZ R. A fast 2008 road car, designed to capitalise on the impact made by the new Dakar Rally challenger, is also rumoured. All R-branded Peugeots are expected to be developed by Peugeot Sport, the company’s motorsport division.

'I cannot reveal what cars we have planned, but it is clear that we can play a role on projects that need turning around relatively quickly or that are small volume, specialist projects,' said Bruno Famin, head of Peugeot Sport.

Head of product Xavier Peugeot added: 'As we seek to establish a more premium image, it is clear there are more opportunities for projects that add halo cars to ranges, including the addition of fast cars in the range.'

As well as the RCZ R, Peugeot Sport was responsible for the recent 208 FE concept car, which showcased numerous technologies to reduce fuel consumption without compromising performance. 'We can do all specialist projects – not just performance cars,' said Famin.

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