Prii recongised as plural of Prius
The announcement comes at the end of a six-week voting process that started at January’s Detroit motor show, when the company confirmed that there would be a family of Prius vehicles.
There were more than 1.8 million votes cast in online communities during the ‘Prius Goes Plural’ campaign, choosing between five options – Prius, Prii, Priuses, Prium and Prien.
In the end, Prii came out on top, securing 25% the votes, with Prius in second place, just 1% behind.
‘Community has always been a big part of the Prius brand, so it was only fitting that we invite the online communities to participate in the plural discussion,’ said Colin Morisako, advertising manager for Toyota in America. ‘The people have spoken—Prii will be the accepted term used to describe multiple Prius vehicles going forward.’