Reborn after 50 years: the Fiat 500 - Create your own

Mini marketeers struck gold when they came up with the idea of offering buyers a plethora of options and accessories to personalise their car.

Fiat is trying the same tactic with the 500, and will offer a host of ways for you to alter the interior and exterior of their car.

So while starting prices are already high, they could rise even higher if you get carried away with the options list. Take a look at www.fiat500.com to see how this might happen.

Even so, the new 500 is a brilliant evocation of the original car, and has the potential to become a sought-after model and a real style statement.