We use cookies on whatcar.com to improve your browsing experience and to provide you with relevant content and advertising, by continuing to use our site you agree to this. Please see our privacy policy for more details. Continue

Refusal to haggle costs £1585 per car

17 October 2007

  • Many motorists refuse to haggle
  • Timid attitude costs £675.21 million
  • Use whatcar.com's guides to make sure you save

2col_2007_JDPower3

Motorists are paying an average £1585 more than they should for new cars because they are unwilling to haggle.

Research revealed that 12% of people who said they were intending to buy a new car between September 2007 and February 2008 would not haggle at all.

Another 38% said they would haggle just 'slightly', 22% that they would fight 'hard' for a good price and 29% that they would push 'very hard' for the best deal.

As a result, the figures suggest that new car buyers will pay a cumulative £675.21 million over the odds during the five-month period.

Information on getting the best price when buying a new car is included in whatcar.com's Help & Advice section, including how to use our Target Price guide as a starting point for getting the best deal.

Our guide on how to haggle can be found by clicking here

For a printable fact sheet on how to haggle, click here