Sowing the Cee'd: Kia's new concept

• New concept car from Kia at Geneva
• Car will hint at looks of Kia's new Focus rival
• Production cars designed and built in Europe

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This Kia Cee'd concept car, which will be shown at the Geneva Motor Show in March, should give a really good idea of what the company's forthcoming Ford Focus rival will look like.

The concept is specifically designed to be a teaser of the newcomer's looks, says Kia's chief designer Gregory Guillaume.

Kia will put the European-designed car into production at the end of this year in Slovakia, so expect to see it in showrooms early in 2007.

Come back to whatcar.com on February 28 for all the news, pictures and videos from the Geneva show.